Referrals,
reimagined.
WHAT IS RFRL?
RFRL is a trusted referral platform where people can discover, save, and share recommendations for the businesses they love.
Instead of relying on anonymous reviews, star ratings or AI, RFRL helps you find businesses through trusted referrals from real people.
Whether you're searching for a photographer, nail artist, accountant, coffee shop, OBGYN, or local favorite, RFRL makes it easier to discover businesses worth supporting.
Every referral is an opportunity.
Why it Matters
Where we spend our money shapes the communities we live in.
Every time we recommend a business, hire a service provider, book an appointment, or make a purchase, we're helping determine which businesses thrive.
RFRL exists to make those decisions more intentional.
By helping people discover and support women-owned and community-driven businesses through trusted referrals, we're creating a more connected economy where relationships matter more than algorithms.
$3.0T
39%
Trust > Ads
in annual U.S. economic activity generated by women-owned businesses.
of all U.S. businesses are women-owned — and growing.
Consumers are far more likely to trust recommendations from people they know than traditional advertising.
Imagine the impact if every recommendation stayed within a trusted ecosystem.
WHO IS RFRL FOR?
TWO SIDES, ONE TRUSTED NETWORK
RFRL helps you discover recommendations from real people, save your favorites, create curated lists, and share the businesses you genuinely love.
Looking for businesses you'll love?
For Consumers
Create your profile, showcase your business, collect referrals, and connect with consumers actively looking for trusted recommendations.
Get discovered through the most powerful form of marketing:
word-of-mouth.
For Business Owners
Want more visibility? RFRL RED helps business owners amplify their visibility, unlock premium opportunities, and deepen their connection to the community.
Get discovered through the
most powerful form of marketing: word-of-mouth.
How it works
Three ways to refer better
Search
Looking for something specific?
Search by business type, category, keyword, location, or recommendation source to discover businesses trusted by the community.
01
shout out
Give credit where credit is due.
Share businesses you love and help others discover their next favorite service provider, restaurant, creator, or local gem.
02
Vibey Coffee Shops
Wedding Vendors I Love
Women-Owned Business in Denver
My Go-to Wellness Spots
Lists
Because your Notes app deserves a break.
Create curated recommendation lists, organize your favorites, and share them with your friends, clients, community, or followers.
03
Women-Owned in Denver
Fav Wedding Vendors
Community Love
“Just booked an eyebrow appointment though a WSS Rec!!”
What People Are Saying
"Finally an app we can trust!! So excited to have a spot for all of our trusted referrals to live"
"This app is FIRE! It's the perfect mix of being a helpful friend, staying locally informed, and a safe hub for community."
“I love that, it’s great. I SO needed that when I moved here!”
“How many times have you asked a friend for a referral to a doctor? Colorist? Nail salon?
Maybe you moved to a new city and need tips on a great coffee shop to do remote work or a trusted groomer! What She Said has entered the chat.
Because who do we trust more than Google? Our girlfriends."
"I've discovered more incredible local businesses through RFRL than anywhere else."
“Thank you so, so much for highlighting us!!!! This means the word to me and is so helpful to a small business!"