Fueling the Femme Economy.
We put women + non-binary owned businesses front and center - with IRL events, real community, and RFRL, the app that turns your group chat recs into revenue.
About What She Said
Our Story
The brand was built on the belief that SMB women + non-binary owned businesses are the wheels on the economy and deserve a safe space to be seen, feel heard and make more green.
After years of building communities for women and non-binary people through What She Said, co-founders Bryn Carter and Emily Salberg noticed the same thing happening over and over again:
Someone would ask for a recommendation and hundreds of thoughtful responses would pour in.
The referrals were always there. The problem was that they disappeared as quickly as they appeared.
At the same time, women and non-binary business owners were working harder than ever to get discovered in a digital world dominated by algorithms, ads, and anonymous reviews.
A trusted referral platform where people can discover businesses through real recommendations, save their favorites, create curated lists, and help great businesses get discovered through the power of word-of-mouth
Why We Started What She Said
So we built an app to showcase them front and center -
and we call her, RFRL.
So we built an app to showcase them front and center - and we call her, RFRL.
Because every referral is an opportunity and where we spend our money shapes the communities we live in.
Our Mission
To build the most trusted referral ecosystem for women and non-binary consumers and business owners, making it easier to discover, support, and grow community-driven businesses through the power of trusted recommendations.
Meet the Founders
What started as professional crushes from afar quickly turned into two passion forward founders coming together to build What She Said, a brand whose main focus was to build a community of women business owners and consumers who were ready to fuel the Femme Economy.
Whether is it our IRL events, amazing merch, *podcast loading*, our app, our partnerships with other incredible groups and brands one thing is forever clear -
Meet the Women
Behind the Brand
What She Said is the brand that embodies all things Femme Economy.
Bryn Carter
Emily Salberg
Co-Founder + CEO
Co-Founder + COO
Forever putting $$$ back into the pockets of women-owned businesses and rewarding their dedicated consumers.
From Community to Platform
The Journey
2021
IDEA for WSS is born
2022
Full Speed Ahead
MaR 23
Techstars ATX
May 23
First IRL Event Hosted
April 24
Beta Testing
May 25
RFRL App Beta
Sept 25
RFRL APP Launches
April 26
RFRL Red launches
Fueling the Femme-economy, one RFRL at a time
Techstars ATX | MArch 23
Full Speed Ahead | 2022
First IRL Event Hosted | May '23
IDEA for WSS is born | 2021
Beta Testing | April 24
RFRL Red launches | April 26
RFRL APP Launches | September 25
Fueling the Femme-economy, one RFRL at a time
RFRL App Beta | May 25
Beta Testing | April 24
Beta Testing | April 24
Building a More
Connected Economy
Every recommendation shared on RFRL helps a great business get discovered. Together, we're creating a more intentional way to connect consumers with businesses they can trust.
Our Impact
0+
Community Members
0+
Businesses Listed
0
IRL Events to Date
Attendees to Date
0
Businesses supported
at events
0
While the platform lives online, the mission has always been deeply human.
What She Said is powered by a team of community builders, creators, strategists, operators, and connectors who believe that trusted recommendations can create real economic impact.
The Humans Behind What She Said
The Team
Sarah Catherine
Baker
ATX Hype Human
Renee
Wright
Head of Product Growth
Rachel
Lai
ATX Hype Human
RACHEL
GREEN
KC Hype Human
Morgan
HILLS-Adetoye
DEN Biz Growth Specialist
Michael
Johnstone
CTO
MINDY
HOFMAN
ATX Biz Growth Specialist
Marisa
Garza
ATX Hype Human
Kat
Johnson
DEN Hype Human
Julie
nguyen
ATX Market Team Lead
Jessica
Rogers
KC Event Lead
Jenny
Homan
DEN Event Lead
Isabel
Gerardino
Content Bestie
Ingrid
Garcia
Brand Architect
Emily
Salberg
COO + Co-Founder
ChristinE
Lau Quigley
KC Hype Human
Claire
Valera
ATX Hype Human
Catherine
Scoggins
ATX Event Lead
bryn
carter
CEO + Co-Founder
ANGELA
KENNEDY
KC Hype Human
AMY
STEWART
KC Hype Human
ALLI
JONES
DEN Hype Human
ALEXIA
BARREIRO
Creative Director
Ashley
Young
UI/UX Designer
From immersive experiences and community gatherings to everyday moments behind the scenes, these are the people, businesses, and connections that continue to inspire what we're building.
Built in Community
In Real Life
